Infiniti Just Changed the Q30’s Name Before It Even Went on Sale
We like to think of subcompact CUVs as hatchbacks with a little bit of a lift, but what if weve had it wrong this whole time? What if hatchbacks are just subcompact CUVs with a drop? Right or wrong, thats the approach Infiniti appears to be taking with the new Q30 and QX30. Infiniti announced today that in the U.S., it will be calling the Q30 the QX30, while the QX30 will still be called the QX30 AWD. There will also be a sportier version of the Q30 called the QX30S. Confused yet? If you think about it, it was kind of inevitable. Americans love buying CUVs no matter how close they are to being hatchbacks or station wagons. The smaller they get and the lower they ride, the harder it is to tell where the line is between wagon and CUV. Plus, lets not even get started talking about where lifted wagons like the Audi A4 Allroad Quattro and the Volvo V60 CrossCountry fit. Labeling a difficult-to-sell car like a hatchback with a name that implies its an easier-to-sell CUV isnt all that crazy. Plus, when we drove the Q30, we thought it was a pretty good little car. If more people buy hatchbacks because they think of them as lowered CUVs, who are we to say thats a bad thing?